Founded and funded by Urban Valets, it exists to raise standards across the detailing industry and help customers find detailers they can trust.
We Do Car Care is the umbrella brand behind Urban Valets, PerformancePPL and Mighty Fibre.
Together, they cover every part of professional car care: expert detailing, hands-on training, high-performing products and premium microfibre accessories.
Urban Valets is a professional detailing, training and mentoring company based at UBV HQ in St Helens. It delivers high-level car care services and practical detailing courses for people who want to build better skills, stronger businesses and a higher standard of work.
PerformancePPL manufactures and supplies high-performing detailing products built by detailers, for detailers. From ceramic coatings to day-to-day cleaning essentials, every product is designed to be tried, tested and trusted in real detailing environments.
Mighty Fibre creates premium microfibre towels and cloths for detailers, enthusiasts and professionals who care about the finish. The range is built around soft, absorbent, paint-safe products that perform properly without gimmicks or inflated claims.
We are building a trusted national directory of skilled detailers, chosen based on skill and verified by the team behind the UK’s most successful detailing businesses.
This is not bought. It is earned.
This is not a club. It is a standard.
This is not commission. It is trust.
Use the map to find a verified detailer in your area.
Each profile includes where they are based, whether they are mobile or unit-based, the training they have completed and how long they have been working in detailing.
From maintenance valets to paint correction, ceramic coatings and specialist detailing, this directory helps you find someone credible, capable and trusted.
Confidence before you hand over the keys.
Choosing a detailer is not just about price or location. It is about trust.
Your car may be your daily driver, your weekend pride and joy, your work vehicle or your dream purchase. Whoever works on it should understand the responsibility that comes with that.
The detailers listed here have been chosen because they take that responsibility seriously.
This is not a badge you buy.
We Do Car Care is not an accreditation scheme.
It is not a membership club. It is not a shortcut to credibility.
It is a directory for detailers who have earned their place through skill, standards and trust.
At this stage, places are invite-only and reviewed directly through the Urban Valets network.
